Joel Crafton, known globally as Black Pinoy, is a recording artist, producer, actor, and media creator whose work bridges music, storytelling, and visual media across international audiences.
A member and publisher with ASCAP, Joel performs and produces music in English, Tagalog, Ilocano, and Spanish, bringing a multicultural presence to every project he touches.
GLOBAL ARTIST. PROFESSIONAL FOUNDATION.
Recognized for his talent since the age of six, Joel has built a career as an artist, producer, writer, arranger, singer, pianist, and actor. His work spans music, film, radio, and commercial production.
He trained under the same acting coach as Denzel Washington, the renowned Tina Satin, further expanding his presence into film and on-screen performance.
Joel has collaborated with respected industry figures including Ossie Davis, Heavy D, and producer James Anthony Carmichael, known for his work with Lionel Richie, The Commodores, and early Michael Jackson.
Joel’s music has also received recognition from legendary artist Bobby Caldwell.
CORPORATE & INDUSTRY EXPERIENCE
Joel has worked with major labels and organizations including Atlantic Records, WEA, and ACTO Records, contributing to radio promotion, artist development, and commercial production.
His work has supported and connected with artists such as Anita Baker, Keith Sweat, Phil Collins, Tracy Chapman, and leading jazz performers.
He has also co-produced commercial campaigns for brands including Burger King, Lipton Tea, and Kodak.
INTERNATIONAL REACH
Joel’s career includes an 11-year production agreement in Hong Kong, where he built a strong international presence and earned recognition from the Philippine Consulate.
He later expanded his global reach through a production engagement in Singapore, releasing music such as If I Could Look Inside Your Mind, produced by renowned jazz artist Bob Baldwin.
His work continues to connect with audiences across the United States, Asia, and beyond.
MEDIA & CREATIVE PLATFORM
Joel Crafton is the creator of The Missing Link Project — From Book to Film, a media initiative that connects music, storytelling, and cinematic development into a structured platform for licensing, sponsorship, and brand integration.
This project is designed to create new opportunities for companies to align their brands with original music, narrative content, and visual media.
RADIO & MEDIA EXPANSION
In 2024, Joel launched digacraftradio.com, a platform that features independent artists alongside classic hits from the 1980s and 1990s, expanding his reach into digital broadcasting and curated media experiences.
BOOKS & STORYTELLING
Joel is the author of The Balance of Justice: The Truth Behind Corruption, a powerful work that explores real-world issues through a detailed and thought-provoking narrative.
Additional publications are currently in development as part of his broader storytelling platform.
GLOBAL CONNECTION
Joel’s work reflects a consistent connection with audiences worldwide. Through live appearances, collaborations, and international travel, he has built a visual and cultural presence that extends beyond music into meaningful audience engagement.
BUSINESS & PARTNERSHIPS
Joel Crafton’s platform is structured for:
• Music Licensing
• Brand Sponsorships
• Commercial Campaign Integration
• Film & Media Development
• Strategic Partnerships
CONTACT
For business inquiries, sponsorship opportunities, and licensing requests: